PRIMULA TVC

TV COMMERCIAL, 2024

ROLE: DIRECTOR

PRODUCTION: POWERHOUSE

SOCCER AID x PRIMARK 2025

TVC, 2025

ROLE | DIRECTOR

PROD. CO. | EDNA STUDIO

Over £500,000 raised for UNICEF. This 30 second ident was aired during Soccer Aid 2025's half-time slot.

Collaborating with Primark, Soccer Aid and UNICEF, we created a 30-second prime-time VT, to be shown during the half-time show on ITV. It's an opportunity for the brand to get some high-profile coverage, and to thank its customers who've donated.

GREGGS - A 2023 BAKE ODYSSEY

COMMERCIAL, 2023

ROLE | DIRECTOR

CREW

PRODUCTION: SODIUM FILMS
EDIT/SOUND: DENMARC CREARY
DOP: LUKE MUSHARBASH
DRONE CINEMATOGRAPHY: UPPERCUT PRODUCTIONS
ART DIRECTION/SET DESIGN: SARAH OGLESBY
HMUA: KINGA DWORNIK

CAST
PROF. C.F LATTICE: JESSIE BROOKS
PROF. V.S ROLL: NAV UJUDA

DRONES
DRONE DISPLAY: SKY MAGIC DRONES
CREATIVE PRODUCTION/ORIGINAL CONCEPT: SAMMY GOOCH

PROD CO | SODIUM FILMS

VINTAGE CASH COW TVC’s

TV COMMERCIALs, 2024

ROLE: DIRECTOR

PRODUCTION: WOLFSTREET/SMART AVENUE MEDIA

 LUFC CHRISTMAS ADVERT 2021 | ‘BELIEVE IN THE MAGIC OF LEEDS’

COMMERCIAL, 2021

ROLE | DIRECTOR

PRODUCTION | METZ x LUFC

Watch as Kalvin Phillips and friends bring to life the magic of Leeds, in Leeds United Football Clubs first ever Christmas advert.

CAST

GIRL | Sukai Morton

DAD | Alex Koi

CREW

DOP | Matt Gentleman

1st AC | Luis Zarzo

GAFFER | Callum Ramsey

BTS PHOTOGRAPHER | Cameron Brown

RUNNER | Milly Joy

EDIT | Lia Hayes

VFX & SOUND | Connor Bennett

COLOUR GRADE | Matt Gentleman

CHAPERONE | Susan Gumbs

& big thanks to Kalvin Phillips, Luke Ayling, Rodrigo, Eddie Gray, Dominic Matteo and Bielfsa.

LUFC x EA SPORTS | FIFA22 RATINGS COLLECTIVE

SHORT PROMO, 2021

ROLE | DIRECTOR

PRODUCTION | METZ

EDIT | CONNOR BENNETT

The FIFA 22 Ratings Collective summoned Kalvin Phillips, Luke Ayling and Patrick Bamford to find out their FIFA 22 stats!

OPTIMUM MEDICAL

PROMO, 2021

ROLE | DIRECTOR/PRODUCER

Optimum Medical’s aim is to the be the world’s most people focused healthcare company – THEY are reinventing healthcare for the future. we shed light on their story.

We were commissioned to follow the team at Optimum Medical and discover the ethics, practices and inspirations behind the business. With a down-to-earth, people focused approach, we uncovered a business with a strong identity, compassionate mission statement and exciting, innovative future ahead

CREW

DoP | Matt Gentleman

Edit & Colour | Lia Hayes

Sound | Connor Bennett

VERALLIA PRESENTS WHITTAKER’S WHISKEY

PROMO, 2024

ROLE | DIRECTOR/PRODUCER

Much like Verallia UK, Whittaker's Distillery Ltd has a strong Yorkshire heritage. Distilling handcrafted spirits, they’re a family business who are passionate about using local produce to create premium liquids.

Venturing into the emerging English whisky market has provided the perfect opportunity to develop a bespoke bottle that signifies the quality of their double bourbon cask-aged whisky.

Whittaker’s and Verallia UK’s collaboration to produce their new bespoke bottle embodies the straight forward Yorkshire quality of the whisky it houses and is an exquisite addition to any connoisseur's whisky collection.

Our short film explores this journey, sharing an insight into the creation process behind this decadent bottle.

-

DIRECTOR | Ben G. Brown

DOP | Cameron Brown

EDITOR | Lia Hayes

PROD Co. | how/do

SOCCER AID x PRIMARK 2024

TV PROMO, 2024

ROLE | DIRECTOR OF PHOTOGRAPHY

PROD CO. | EDNA STUDIO

We collaborated with Primark and Soccer Aid, creating a 30-second prime-time slot to be shown in the half-time show. This is a great opportunity for the brand to get some high-profile coverage as well as say thank you to all the customers who have donated. As a Primark ambassador and keen footballer, Kem is a regular fixture in the game itself and TV spot — bringing the perfect blend of light-hearted comedy and football skills.

DIRECTOR | STEW WELLS
PRODUCTION | EDNA STUDIO

CAMERA OPERATORS | NORTHERN VISUALS

LIGHTING | MATT GENTLEMAN

DIT / EDIT | CONNOR BENNETT